AI Insights · Timothy · April 2024
Top 5 Apparel Apps on Android in Germany: Q1 2024
Discover the performance trends of the top 5 apparel apps on the Android platform in Germany for Q1 2024, including download rates and active user metrics.
In the first quarter of 2024, the top 5 apparel apps on the Android platform in Germany showcased varied performance trends in terms of downloads and active users. Here’s a closer look at their metrics:
SHEIN-Shopping Online had an impressive quarter with weekly downloads peaking at 153K by the end of March. The app saw a significant increase in active users, growing from 773K at the start of January to over 1M by the end of March.
Zalando – online fashion store maintained a steady weekly download rate, with a peak of nearly 29K in early March. Active users remained relatively stable, starting at 403K and ending the quarter at 418K.
Trendyol - Online Alışveriş experienced fluctuations in downloads, peaking at 24K in mid-March. The active user base saw a slight increase from 139K in January to 148K by the end of March.
ABOUT YOU Online Fashion Shop showed a notable rise in weekly downloads, reaching nearly 25K in early March. The active user count grew consistently, from 110K in January to 140K in March.
H&M - we love fashion saw its highest weekly downloads at 20K by the end of February. The app's active user base remained strong, starting at 269K and ending at 268K, despite some fluctuations throughout the quarter.
For more detailed insights and data, visit Sensor Tower.
