AI Insights · Timothy · April 2024
Top 5 Apparel Apps on Android in Colombia - Q1 2024
A look at the performance of the top 5 apparel apps on Android in Colombia during Q1 2024, based on weekly downloads and active users.
In Q1 2024, the top 5 apparel apps on Android in Colombia showed varied performance in terms of weekly downloads and active users. Data from Sensor Tower illustrates the trends for these leading apps.
SHEIN-Shopping Online saw a dynamic quarter with weekly downloads peaking at around 66K in mid-January. Despite a dip to 45K in early February, downloads surged again to approximately 66K by the end of March. Weekly active users hovered around the 1M mark, experiencing a slight decrease from 1.1M in early January to about 1M by the end of the quarter.
adidas: Shop Shoes & Clothing experienced notable fluctuations in weekly downloads. Starting at around 6.5K in early January, downloads peaked at approximately 13K in mid-February before stabilizing at around 10K towards the end of March. The app's active users saw a decline from 220K in early January to around 179K by the end of March.
Zara had a relatively stable performance with modest weekly downloads, ranging from 705 in mid-March to a peak of 2.9K in early January. Active users remained steady, starting the quarter at around 12.7K and ending at approximately 11.6K.
FARFETCH - Shop Luxury Fashion saw its weekly downloads fluctuate significantly, peaking at about 2.2K in early January and dropping to around 429 in mid-March. Active users also saw a decline from 2.4K in early January to approximately 2.1K by the end of the quarter.
Gymshark: Shop Gym Clothes experienced a varied quarter with weekly downloads peaking at 3.5K in early January. Downloads saw a low of around 490 in mid-March before rising again to about 913 by the end of the quarter. Active users started at 4.4K in early January and saw a slight decrease to around 1.8K by the end of March.
For more detailed insights, visit Sensor Tower.
