Top 5 Apparel Apps on Android in Central America Q1 2024

In Q1 2024, the top 5 apparel apps on the Android platform in Central America demonstrated varied performance trends in terms of weekly downloads and active users. Here’s a closer look at the key metrics for each app based on Sensor Tower data.

SHEIN-Shopping Online from Roadget Business PTE. LTD. saw a fluctuating trend in weekly downloads, starting with approximately 589K downloads in the first week of January and peaking at around 686K in the second week. The app's weekly active users showed a slight decline from 6.1M to about 5.7M mid-quarter before rebounding to reach around 6M by the end of March.

Nike: Shoes, Apparel & Stories experienced a consistent download rate, with weekly downloads ranging from 62K to 85K. The active users for the app started at 413K in early January and gradually declined to approximately 368K by the end of the quarter.

adidas: Shop Shoes & Clothing maintained a steady but lower download rate compared to other top apps, with weekly downloads fluctuating between 16K and 29K. The active user count began at 248K in January and decreased to about 207K by the end of March.

FARFETCH - Shop Luxury Fashion saw an interesting pattern in weekly downloads, starting with 10K in January, peaking at 22.5K in late January, and then fluctuating around 6K to 19K towards the end of the quarter. The app's active users grew from 31K in early January to a peak of approximately 46K in late February before stabilizing around 32K by the end of March.

Zara showed a relatively stable download trend, with weekly downloads ranging from 10K to 18K. The active user base for Zara began at 90K in January, peaked at about 101K in late March, showing a consistent engagement throughout the quarter.

For more detailed insights and trends, visit Sensor Tower.