Top 5 Apparel Apps on Android in Belgium: Q1 2024 Performance

In the first quarter of 2024, the top 5 apparel apps on the Android platform in Belgium showed varied performance in terms of downloads and active users. Here is a detailed overview based on data from Sensor Tower.

SHEIN-Shopping Online saw its weekly downloads fluctuate throughout the quarter, peaking at approximately 24K in the week of February 12. Active users increased steadily, reaching around 202K by the end of March.

C&A Fashion Online Shop experienced a decline in weekly downloads from 8.7K in early January to about 5.2K by the end of March. Active users showed a similar trend, starting at around 24.6K in early January and ending the quarter at approximately 19.9K.

Zalando – online fashion store had relatively stable download numbers, with a slight decrease from 6.6K in early January to 3.4K by the end of March. Active users remained fairly consistent, averaging around 150K throughout the quarter.

H&M - we love fashion saw a gradual decline in weekly downloads, from about 2.8K in the first week of January to around 2K at the end of March. Active users also decreased, starting at 77.9K in early January and dropping to approximately 64.1K by the end of the quarter.

Nike: Shoes, Apparel & Stories had the lowest download figures among the top 5, with numbers ranging from 2.5K in early January to around 1.5K by the end of March. Active users remained relatively stable, hovering around 21K throughout the quarter.

For more detailed insights and data, visit Sensor Tower.