Top 5 Apparel Apps on Android in Africa Q1 2024

In Q1 2024, the top 5 apparel apps on the Android platform in Africa exhibited interesting trends in weekly downloads and active users. Here's a closer look at their performance.

SHEIN-Shopping Online experienced a dynamic quarter with weekly downloads fluctuating between 112K and 230K. The app saw a significant peak in the week of March 18, reaching 230K downloads. Weekly active users also increased steadily, starting at 1.43M in early January and rising to 1.69M by the end of March.

DeFacto - Clothing & Shopping had a varied performance in terms of downloads, starting at 8.8K in the first week of January and peaking at 36K in the last week of March. The app's active users grew from 230K at the beginning of the quarter to 257K by the end.

MyRunway SA Fashion Shopping saw weekly downloads ranging from 5.6K to 25K. The highest downloads were recorded in the week of January 29 with 25K. Active users also showed a gradual increase, beginning at 54.8K in early January and ending at 69.8K in the last week of March.

adidas: Shop Shoes & Clothing maintained a steady download rate throughout the quarter, with figures oscillating between 9K and 14K. Weekly active users showed a consistent rise from 79.3K at the start of January to 84.3K by the end of March.

Zara showed stable weekly downloads, ranging from 8.7K to 14.2K. Active users fluctuated slightly but remained strong, starting at 106K in early January and reaching 108K by the end of March.

These insights, based on data from Sensor Tower, highlight the performance of leading apparel apps in Africa on the Android platform during Q1 2024. For more detailed insights and trends, visit Sensor Tower.