Top 5 Utilities Apps in Latin America: Q4 2023 Performance Review

Latin America's utilities app market has shown consistent user interest throughout the fourth quarter of 2023. Sensor Tower's latest data provides a snapshot of the performance of the top 5 utilities applications on the unified platform, which includes both iOS and Android devices.

Google maintained a strong user base, with weekly active users starting at 185M and ending the quarter at 185M, reflecting a slight downward trend. Downloads for the app began at 368K in the last week of September and peaked at 478K in late November, before closing the year at 332K.

Similarly, Google Chrome showed robust activity, with weekly active users reaching as high as 302M in late October and then experiencing a slight decline to 293M by the end of December. Downloads for the browser fluctuated, with a high of 264K in the final week of November.

The Brazilian government's app, gov.br, saw a spike in downloads in mid-October with 1.4M, eventually settling at 680K by the year's end. Active users peaked at 3.9M in late October, showing a significant increase from the start of the quarter at 2.8M.

Sticker.ly - Sticker Maker by SNOW INC. experienced a revenue range from a high of 1.6K in early October to 373 USD in the last week of December. The app's downloads were highest at the start of the quarter with 489K and ended strongly at 507K. Weekly active users saw a peak of 13.9M in late October.

Lastly, Carteira de Trabalho Digital maintained steady download numbers throughout the quarter, starting at 360K and ending at 376K. Active users saw a high of 5.5M in early October, with a slight decrease to 4.7M by the close of December.

For more detailed insights and data on app performance, Sensor Tower's comprehensive analysis tools offer an in-depth look at the utilities app landscape.