AI Insights · Timothy · January 2024
Top 5 Utilities Apps in Bulgaria: Q4 2023 Performance
Discover the performance of the top 5 utilities apps in Bulgaria during Q4 2023, including trends in downloads and active users.
In the fourth quarter of 2023, the top 5 utilities applications in Bulgaria showcased varied performance metrics in terms of downloads and weekly active users. Here’s a detailed look at their trends:
Google maintained a consistent download trend throughout the quarter. Downloads ranged from approximately 3.4K to 4.4K per week, peaking at 4.4K in the week of November 27. Weekly active users hovered around 1.6M, with minor fluctuations, ending the quarter at about 1.67M.
Google Chrome also showed steady performance. Weekly downloads increased from around 1.8K at the start of the quarter to nearly 2.8K by the end of December. The app's weekly active users remained stable, averaging around 3.16M to 3.20M throughout the quarter.
My VIVACOM saw a gradual increase in downloads, with numbers climbing from 1.1K to over 1.4K by the end of the quarter. This steady growth indicates a growing user base for the app in Bulgaria.
Yettel BG experienced significant download activity. Weekly downloads ranged between 4.1K and 5.5K, peaking in the week of December 18. The app's weekly active users showed a consistent pattern, stabilizing around 66K to 67K by the end of the quarter.
My A1 had a modest but steady download rate, starting at about 1K per week and reaching 1.2K by the end of December. This steady trend reflects a consistent user engagement with the app.
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