Top 5 Utilities Apps in Poland: Q4 2023 Performance Overview

The fourth quarter of 2023 saw dynamic performance across the top 5 utilities apps in Poland. Let's delve into the key metrics for each app, focusing on downloads, revenue, and weekly active users (WAUs).

NordVPN: VPN Fast & Secure experienced notable fluctuations in revenue, peaking at around $8.2K in the week of November 20. Downloads showed an upward trend towards the end of the quarter, reaching approximately 8.6K in the week of December 25. WAUs remained relatively stable, hovering around 50K for most of the quarter, with a peak of nearly 56K in early December.

Avast Security & Privacy saw a steady increase in both revenue and downloads. Revenue peaked at around $2.7K in mid-December, while downloads reached approximately 2.5K in the week of December 25. WAUs maintained a consistent range, fluctuating between 26K and 27K throughout the quarter.

Norton 360 Security & VPN displayed a strong upward trend in revenue, peaking at about $3.3K in the final week of December. Downloads surged significantly towards the end of the quarter, reaching a high of approximately 4.5K in mid-December. WAUs also saw a marked increase, growing from around 7.6K in early October to over 11K by the end of December.

QR Code Reader ® showed stable revenue trends, peaking at $1.6K in mid-December. Downloads exhibited a notable spike towards the end of December, reaching approximately 3.4K in the week of December 25. WAUs remained fairly consistent, averaging around 2.6K throughout the quarter with a slight increase in the final weeks.

Cleanup: Phone Storage Cleaner had a stable revenue performance, peaking at around $1.1K in late October. Downloads saw a significant spike in the last week of December, reaching approximately 557. WAUs showed a steady trend, averaging around 12K throughout the quarter.

These insights are based on Sensor Tower data. For a deeper dive into the performance metrics of these apps and more, visit Sensor Tower.