Top 5 Shopping Apps in South Africa - Q4 2023 Performance

The fourth quarter of 2023 saw significant activity in the shopping app sector in South Africa. Below is a detailed analysis of the performance trends for the top 5 shopping apps on a unified platform, based on data from Sensor Tower.

SHEIN-Shopping Online experienced a notable decline in weekly downloads over the quarter, starting at approximately 447K in late September and dropping to around 64K by the end of December. Despite this, the app maintained a strong user base with weekly active users fluctuating between 888K and 1.1M, peaking in late October.

bash showed a varied download trend, beginning the quarter with about 43K downloads and peaking at 65K in mid-November before falling to 20K by the end of December. The app's weekly active users saw a steady increase, starting at 248K and reaching up to 338K in November, with a slight decrease to 301K by the end of the year.

Takealot – Online Shopping App had a relatively stable download trend with a notable peak of 65K in early October. Weekly active users for Takealot rose from 545K at the beginning of the quarter, peaking at 686K in late November, and slightly stabilizing around 578K by the end of December.

Pick n Pay asap! displayed a fluctuating download pattern, starting with 22K in late September and peaking at 38K in late October, ending the quarter with around 21K downloads. Active users showed a gradual increase throughout the quarter, starting at 63K and reaching up to 78K in late October, before ending the quarter at approximately 63K.

Checkers Sixty60 maintained a stable download rate, beginning with 26K in late September and experiencing minor fluctuations, ending with 21K in December. Active user numbers remained relatively stable, ranging from 258K to 297K throughout the quarter.

For more detailed insights and data, visit Sensor Tower.