AI Insights · Timothy · January 2024
Top 5 Shopping Apps in South Africa Q4 2023
A detailed look at the performance of the top 5 shopping apps in South Africa during the fourth quarter of 2023, based on data from Sensor Tower.
During the fourth quarter of 2023, the top 5 shopping apps in South Africa showcased varying trends in weekly downloads, active users, and revenue. Here’s a detailed look at their performance based on data from Sensor Tower.
SHEIN-Shopping Online experienced a significant decline in weekly downloads, starting from approximately 447K in late September and dropping to around 64K by the end of December. However, the app’s weekly active users remained relatively stable, peaking at over 1M in late October before stabilizing around 900K by the end of the quarter.
bash saw fluctuations in its weekly downloads, with a notable peak of around 65K in late November. The app maintained a consistent growth in weekly active users, starting at approximately 248K in late September and reaching around 301K by the end of December.
Takealot – Online Shopping App showed a varied trend in weekly downloads, peaking at around 65K in early October and ending the quarter at approximately 31K. The app’s weekly active users saw a significant rise, reaching a high of about 686K in late November before stabilizing at around 578K by the end of December.
Checkers Sixty60 maintained a steady performance in weekly downloads, with a peak of around 30K in late November. The app's weekly active users showed minor fluctuations, starting at approximately 281K in late September and ending at around 272K by the end of December.
Superbalist Shopping App experienced a steady trend in weekly downloads, peaking at around 27K in late November. The app's weekly active users remained relatively stable, starting at approximately 127K in late September and ending at around 133K by the end of December.
For more detailed insights and analysis, visit Sensor Tower.
