Top 5 Shopping Apps Performance in Venezuela Q4 2023

The fourth quarter of 2023 saw intriguing trends for the top 5 shopping apps in Venezuela on a unified platform. Below, we break down the performance metrics for each app, based on data from Sensor Tower.

SHEIN - Shopping Online experienced variable download trends throughout the quarter. Starting at 42.6K downloads in late September, the app peaked at 81.7K in the week of November 20. By the end of December, downloads had calmed to around 40.1K. Weekly active users showed a steady increase, climbing from 931K at the beginning of the quarter to over 1.1M by the end of December.

Mercado Libre: Compras Online also displayed notable trends. Downloads began at 11.3K and saw a significant rise towards the end of December, reaching 23.7K. The app's weekly active users grew from 517K to a peak of 590K in mid-November before slightly declining to 548K by the end of the quarter.

Temu: Shop Like a Billionaire showed a mixed performance. Downloads fluctuated, starting at 13K and peaking at 18.5K in the week of November 20, before dropping to 8.2K by the end of December. Weekly active users maintained a fairly stable range, beginning at 140K and ending at 153K.

Google Home had a steady increase in downloads, starting at 4.7K and peaking at 7.6K in mid-December. Active users also saw an upward trend, growing from 25.4K to over 31K by the end of the quarter.

Amazon Shopping exhibited consistent performance with slight fluctuations. Downloads began at 4.6K and reached a peak of 6.4K in mid-November. Weekly active users increased from 123K to 150K in the same period, ending the quarter at 134K.

For more insights and detailed data on app performance, visit Sensor Tower.