Top 5 Shopping Apps in Uruguay Q4 2023

During the fourth quarter of 2023, the top 5 shopping applications in Uruguay demonstrated varied performance metrics across downloads, active users, and revenue. Here’s a closer look at how each app fared:

Mercado Libre: Compras online saw a notable rise in weekly downloads, starting at approximately 6.8K at the beginning of October and peaking at around 10.8K in mid-December. The app also maintained a strong user base, with weekly active users growing from 339K in late September to a peak of 388K in mid-November before slightly declining to 361K by the end of December.

Alibaba.com - B2B marketplace experienced a varied trend in weekly downloads, beginning with around 4.2K in late September, dropping to 2.2K by mid-December, and ending the quarter at approximately 2.8K. Active users showed a similar pattern, starting at 71K and fluctuating throughout the quarter, ultimately closing at 70K in December.

SHEIN-Shopping Online observed a decline in weekly downloads from 3.1K in late September to about 2K by mid-December, with a slight rebound to 2.3K by the end of the year. Despite the download trends, weekly active users remained relatively stable, beginning at 45K and ending at nearly 49K in December.

Tiendamia - Compras Online showed a significant increase in weekly downloads, starting at around 1.8K in late September and spiking to 5.6K in late November, before stabilizing around 2.3K towards the end of December. The app’s active users also reflected this growth, rising from 16K in late September to over 21K in late November, before slightly decreasing to 16K by the end of the year.

Made-in-China B2B Trade Online saw an impressive surge in weekly downloads, starting from 329 in late September and peaking at 5.3K in late November. The active users mirrored this growth, beginning at 535 and reaching over 5.1K at the end of November, before settling at around 3.6K by the end of December.

For more detailed insights and data, visit Sensor Tower.