AI Insights · Timothy · January 2024
Top 5 Shopping Apps in Turkey Q4 2023 Performance
Explore the performance of the top 5 shopping apps in Turkey during Q4 2023, based on downloads, revenue, and active users.
In the fourth quarter of 2023, the top 5 shopping apps in Turkey showed varying trends in downloads, revenue, and active users. The data, sourced from Sensor Tower, offers valuable insights into the performance of these apps on a unified platform.
Trendyol: Fashion & Trends saw a peak in downloads during the week of November 6, reaching approximately 382K. However, the quarter ended with a decline to around 186K downloads in the last week of December. The app's weekly active users fluctuated slightly but remained strong, peaking at around 26M in the week of November 20 before dropping to around 23M by the end of December.
Turkcell experienced a significant spike in downloads in the week of October 23, with approximately 367K downloads, before stabilizing to around 134K by the end of the quarter. The number of weekly active users also showed some fluctuation, peaking at around 17M in late October and then gradually decreasing to around 15M by the end of December.
DeFacto - Clothing & Shopping had a notable increase in downloads in early October, reaching around 185K. However, this number steadily declined to approximately 70K by the end of December. The app's weekly active users followed a similar trend, peaking at around 1M in late November and then falling to around 621K in the final week of December.
The AliExpress Shopping App showed a consistent increase in downloads throughout the quarter, peaking at approximately 151K in the week of December 18. The weekly active users for the app also increased, reaching around 3.3M by mid-December before slightly dropping to 3.2M by the end of the month.
Finally, Amazon Shopping experienced a significant increase in downloads in mid-November, peaking at around 117K. This was followed by a steady number of downloads around 70K towards the end of December. The weekly active users saw a peak of approximately 3.5M in mid-November, gradually decreasing to around 2.9M by the end of December. The app's weekly revenue remained relatively stable, averaging around $230 to $266 throughout the quarter.
These insights reflect the dynamic nature of the shopping app market in Turkey. For more detailed analytics and trends, visit Sensor Tower.
