Top 5 Shopping Apps' Performance in Turkey Q4 2023

In Q4 2023, the top 5 shopping applications in Turkey showcased varied performance metrics across downloads and active users.

Trendyol - Online Alışveriş saw weekly downloads fluctuate, peaking at approximately 381K in the week of November 6. The app maintained a strong presence with weekly active users starting at 23.8M in late September and ending at around 23M by the end of December.

Hepsiburada: Online Shopping experienced notable spikes in downloads, particularly in the week of October 30, reaching around 255K. Active users for Hepsiburada showed an initial increase from 9.9M to 12.2M by early November, before gradually declining to approximately 9.1M by the end of December.

Turkcell reported a significant surge in downloads during the week of October 23, hitting a peak of about 367K. Active users for Turkcell remained relatively stable, starting at 15.4M in late September and closing the quarter at approximately 14.6M.

sahibinden #AlSatKiralaKesfet had a consistent download pattern with minor fluctuations, reaching around 150K in mid-November. The app's active users hovered around 4.5M throughout the quarter, ending slightly lower at approximately 4.1M by December 25.

Cepte Şok observed a peak in downloads during the week of October 23, with about 189K. Active users increased from 385K in late September to a high of 480K in October, before gradually decreasing to approximately 378K by the end of December.

These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower.