Top 5 Shopping Apps in Tunisia Q4 2023

In Q4 2023, the top 5 shopping apps in Tunisia demonstrated varied performance in terms of downloads and active users, according to data from Sensor Tower. Here’s a closer look at the trends for each app:

JUMIA Online Shopping saw a significant increase in weekly downloads early in the quarter, peaking at around 21.6K in late October. However, downloads later declined, hitting a low of approximately 5K in mid-December. Despite this fluctuation, weekly active users remained relatively stable, with a peak of about 150.5K in late November before tapering off to around 110.8K by the end of December.

Alibaba.com - B2B marketplace experienced a steady download rate, starting the quarter at roughly 15.9K and ending at about 5.8K. The app’s weekly active users showed a consistent pattern, peaking at 328.3K in early October and maintaining a strong presence with around 307.5K active users by the end of December.

SHEIN-Shopping Online recorded a gradual increase in weekly downloads, reaching a high of 12.1K in early November. However, the downloads saw a decline towards the end of the quarter, settling at around 5.5K. The app maintained a steady number of active users, peaking at approximately 89.6K in early November and ending the quarter with around 83.4K.

mymg.tn showed a significant spike in downloads at the beginning of the quarter, reaching around 27K in mid-October. This was followed by a sharp decline, with downloads dropping to about 2.7K in late October and then stabilizing around 4K by the end of December.

Dabchy exhibited a notable upward trend in weekly downloads, peaking at approximately 10.5K in early November. The app’s active users also increased, with a high of about 19.6K in early December before slightly decreasing to around 16.7K by the end of the quarter.

These insights provide a comprehensive view of the performance of the top shopping apps in Tunisia for Q4 2023. For more detailed analytics and trends, visit Sensor Tower.