Top 5 Shopping Apps in South America Q4 2023

In Q4 2023, the top five shopping apps in South America showed varying trends in downloads, active users, and revenue. Here's a detailed look at their performance:

Shopee Brasil - Frete Zero saw significant fluctuations in weekly downloads, peaking at around 1.9M in early November before declining to approximately 609K by the end of December. Active users remained relatively stable, with a peak of around 31.4M in November and a slight decrease to 28.6M by the end of the quarter.

Mercado Libre: Compras Online experienced a notable increase in downloads, reaching a high of approximately 1M in late November. Active users also grew steadily, peaking at around 33.6M in the same period, indicating strong user engagement.

SHEIN - Shopping Online had a varied trend in downloads, with a high of approximately 1.3M in mid-October, followed by a decrease to around 417K by the end of December. Active users showed a declining trend, starting from 23.7M in early October and dropping to around 18.5M by the end of the quarter.

Amazon Shopping demonstrated significant growth in both downloads and revenue. Downloads peaked at around 1.6M in late November, while revenue saw a high of approximately $52K in mid-December. Active users increased from 7.5M in late September to around 9.7M by late November, showing strong engagement.

Magalu: compras com descontos showed steady download numbers, peaking at around 823K in late November. Active users also increased, reaching a high of approximately 7.8M in the same period before slightly declining to around 5.8M by the end of December.

For more detailed insights and data, visit Sensor Tower.