Top 5 Shopping Apps Performance in Sweden Q4 2023

In Q4 2023, the top 5 shopping apps in Sweden showcased varied performance metrics. Here’s a detailed look at their weekly downloads and active users, based on data from Sensor Tower.

Temu: Shop Like a Billionaire exhibited fluctuating weekly downloads, starting with approximately 65K in late September, peaking at around 71K in mid-November, and settling at about 60K by the end of December. The app's weekly active users increased from 328K at the beginning of the quarter to nearly 498K by the end of December, indicating robust user engagement.

Vinted: Sell vintage clothes saw a decline in weekly downloads over the quarter, from around 29K in late September to just under 10K by the end of December. Despite the drop in downloads, weekly active users remained relatively stable, starting at 166K and ending the quarter at 168K.

Klarna | Shop now. Pay later. had consistent weekly downloads, with minor fluctuations, starting from 14K in late September, peaking at 23K in mid-November, and ending at 13K by December’s close. The app maintained a strong user base, with weekly active users increasing from 580K to nearly 599K throughout the quarter.

Lidl Plus experienced a notable increase in weekly downloads in December, peaking at around 24K in early December from about 12K in late September. However, the active users showed a slight decline towards the end of the quarter, starting from 157K and decreasing to 143K by the end of December.

SHEIN - Shopping Online had a steady weekly download count, starting at around 13K in late September and ending at approximately 8K in late December. The app’s weekly active users saw a decline from 456K to 393K during the same period.

For more detailed insights and data on app performance, visit Sensor Tower.