Top 5 Shopping Apps in Romania in Q4 2023: Performance Insights

In the fourth quarter of 2023, the top 5 shopping apps in Romania showed diverse trends in downloads and active users. Here's a closer look at their performance based on Sensor Tower data.

Temu: Shop Like a Billionaire experienced a significant rise in downloads, starting from approximately 79K in late September and peaking at around 121K by mid-December. The app saw a consistent increase in weekly active users, reaching over 454K by the end of December.

SHEIN - Shopping Online also saw growth in downloads, beginning the quarter with about 52K and fluctuating to a high of nearly 80K in late November, before settling at around 44K by the end of December. Weekly active users peaked at over 524K in early November but showed a slight decline to around 401K by the end of the quarter.

ABOUT YOU Outlet had a varied download trend, starting from 31K in late September and peaking at 49K in mid-October. By the end of December, downloads were around 32K. The weekly active users saw a consistent rise, reaching over 114K in mid-December.

Vinted: Sell vintage clothes showed a decrease in downloads over the quarter, starting from 38K in late September and ending with around 12K by the end of December. Despite this, weekly active users increased steadily, peaking at approximately 263K in late November before slightly declining to 218K by the end of December.

Lidl Plus saw an upward trend in downloads, beginning with 17K in late September and peaking at 42K in mid-November. Weekly active users also showed growth, reaching over 318K by early December, before a slight decline to 236K by the end of the quarter.

These insights highlight the dynamic nature of the shopping app market in Romania during Q4 2023. For more detailed analytics and insights, visit Sensor Tower.