AI Insights · Timothy · December 2023
Top 5 Shopping Apps in New Zealand Q4 2023
Explore the performance of the top 5 shopping apps in New Zealand during Q4 2023, including trends in downloads and active users.
The fourth quarter of 2023 showcased interesting trends in the performance of the top shopping apps in New Zealand. Below, we delve into the weekly downloads and active user metrics for Temu: Shop Like a Billionaire, The Warehouse - Shop and Save, SHEIN - Shopping Online, New World NZ, and Shop: All your favorite brands.
Temu: Shop Like a Billionaire saw a significant increase in weekly downloads, starting with 14.1K in late September and peaking at 31.1K by the end of December. Active users also followed an upward trend, growing from 209K to nearly 291K.
The Warehouse - Shop and Save experienced a notable rise in weekly downloads, particularly around late October and early November, with a peak of 16.1K. Active users increased from 47.1K to about 52.1K over the quarter.
SHEIN - Shopping Online displayed relatively stable weekly downloads, ranging from 5K to 8K, with a slight jump to 7.8K in the last week of December. Active users remained consistent, hovering around 108K.
New World NZ showed a steady increase in weekly downloads, starting at 4.1K and peaking at 4.7K. Unfortunately, active user data for this app was not provided.
Shop: All your favorite brands saw a gradual rise in weekly downloads, with a peak of 5.5K in mid-December. Active users also increased from 16.2K to 20.7K during the quarter.
These insights demonstrate the dynamic nature of the shopping app market in New Zealand. For more detailed analytics and trends, visit Sensor Tower.
