Top 5 Shopping Apps Performance in New Zealand Q4 2023

In Q4 2023, the top 5 shopping applications on a unified platform in New Zealand exhibited diverse trends in weekly downloads and active users, according to data from Sensor Tower. Here's a detailed look at the performance of these apps:

Temu: Shop Like a Billionaire saw a consistent increase in weekly downloads, starting from 14K in late September and peaking at 31K by the end of December. Active users also showed a steady rise, beginning at 209K and reaching nearly 291K by the end of the quarter.

The Warehouse - Shop and Save experienced a notable spike in downloads at the end of October, reaching 16K, before tapering off to 4.7K by the end of December. Active users followed a similar trend, increasing from 47K in late September to a peak of 67K in early November, then gradually declining to 52K by the end of the quarter.

SHEIN - Shopping Online had relatively stable downloads throughout the quarter, with minor fluctuations, ending with 7.8K in the final week of December. Active users remained fairly consistent, starting at 112K and seeing a slight dip to 109K by the end of the quarter.

Afterpay: Shop Smarter showed a gradual increase in downloads, peaking at 7.2K in late November and ending the quarter with 5K. Active users ranged from 94K in late September to a peak of 103K in late November, before ending the quarter at 93K.

New World NZ had a steady performance in downloads, starting at 4.1K in late September and maintaining around 3.5K to 4.7K throughout the quarter. Unfortunately, active user data for this app was not available.

For more detailed insights and further information, visit Sensor Tower.