Top 5 Shopping Apps Performance in Nigeria Q4 2023

The final quarter of 2023 witnessed notable trends in the performance of the top shopping applications in Nigeria. The data, sourced from Sensor Tower, reflects the activity on a unified platform, combining both iOS and Android metrics.

Jumia Online Shopping experienced significant fluctuations in weekly downloads, peaking at around 164K in late October and tapering off to approximately 30K by the end of December. Active users showed a consistent pattern, starting with 522K in late September and slightly decreasing to 497K by the end of December, despite a peak of 677K in late November.

Alibaba.com demonstrated a steady rise in weekly downloads, beginning at around 6.8K and reaching a high of 19.2K by the end of November. Active users also saw an upward trend, from 217K in late September to a peak of 284K in late November, before settling at 266K by the end of December.

AliExpress - Shopping App maintained a stable download rate, with numbers fluctuating between 8.3K and 13.4K throughout the quarter. Active users showed a gradual decline from 181K in late September to 153K by the end of December, with a notable peak of 204K in early November.

Temu: Shop Like a Billionaire saw a steady increase in downloads, starting at 6.1K and reaching around 10K in late October, before stabilizing around 6.3K by the end of December. Active users showed moderate growth, beginning at 37K in late September and peaking at 44K in early November.

SHEIN - Shopping Online displayed a varied download pattern, starting at 7.7K in late September, peaking at 12.9K in mid-November, and ending at 5.7K by the end of December. Active users followed a similar trend, beginning at 87K and peaking at 104K in mid-November, before ending the quarter at 86K.

For more detailed insights and further analysis, visit Sensor Tower.