Top 5 Shopping Apps Performance in Nigeria Q4 2023

In the fourth quarter of 2023, the performance of the top 5 shopping apps in Nigeria exhibited diverse trends in downloads and active users. The data from Sensor Tower offers valuable insights into their market presence.

JUMIA Online Shopping saw a notable fluctuation in weekly downloads, peaking at 164K in the week of October 23 before gradually declining to 30K by the end of December. Active users experienced a slight increase from 522K at the end of September to 673K in early November, followed by a steady decrease to 497K by the end of December.

Jiji Nigeria: Buy&Sell Online maintained relatively stable weekly downloads, averaging around 23K throughout most of the quarter, with a significant drop to 9.3K in the last week of December. Active users also showed stability, hovering around 375K to 386K, but dropped to 305K by the end of December.

The performance of Alibaba.com - B2B marketplace demonstrated a positive trend in weekly downloads, starting at 6.7K and increasing to 17.7K by mid-December. Active users followed a similar upward trend, starting at 218K and peaking at 284K in late November before slightly declining to 267K by the end of December.

AliExpress - Shopping App experienced varying weekly downloads, with a peak of 13.4K in early November and a slight decline to around 9.2K by the end of December. Active users showed a moderate increase from 181K in late September to 204K in early November, followed by a gradual decrease to 154K by the end of December.

Lastly, Hawkit - Earn Cool Cash Daily had a significant spike in weekly downloads, reaching 26.7K by the end of October, after which it fluctuated and ended at 5.9K in the last week of December. Active users initially increased from 83.8K to 134K by the end of October, then saw a decline to 93.6K by the end of December.

For more detailed insights and comprehensive data, visit Sensor Tower.