AI Insights · Timothy · January 2024
Top 5 Shopping Apps on Unified Platform in Mexico in Q4 2023
Explore the performance of the top five shopping apps in Mexico during Q4 2023, including trends in downloads and active users.
In the fourth quarter of 2023, the top five shopping apps in Mexico on a unified platform (iOS and Android) showed diverse trends in terms of downloads and active users. The data, sourced from Sensor Tower, reveals insightful patterns for each app.
Temu: Shop Like a Billionaire experienced significant fluctuations in weekly downloads, starting at around 1.6M in late September and peaking at over 2M in October before gradually declining to approximately 1.1M by the end of December. Active users for Temu also showed a rising trend, growing from 5.2M in late September to a peak of 7.2M in mid-December, before slightly tapering off to 6.7M at the quarter's close.
SHEIN - Shopping Online saw a steady pattern in weekly downloads, maintaining around 800K through October, followed by a notable drop to around 350K by the end of December. Active users for SHEIN showed a similar pattern, peaking at nearly 7M in early October and then experiencing a decline to about 5.6M in mid-December, before rising again to 6.3M in the final week of December.
Mercado Libre: Compras Online had a steady increase in weekly downloads, starting at 316K in late September and reaching over 500K by early December. Active users also saw a consistent rise, beginning at 9.3M in late September and peaking at 10.3M by mid-December, maintaining around 10.2M by the end of the quarter.
Shopee MX: 9.9 Día de Compras demonstrated moderate growth in weekly downloads, starting at around 140K in late September and peaking at approximately 215K in mid-October, before stabilizing around 140K by the end of December. Active users for Shopee MX grew from 2.2M in late September to a peak of 2.7M in mid-October, then fluctuated slightly to settle at about 2.4M by the end of December.
AliExpress - Shopping App showed a decline in weekly downloads from around 195K in late September to approximately 121K by mid-December, with a slight recovery to 169K in the last week of December. Active users saw a steady increase from 4.6M in late September to a peak of 5.2M in late November, ending the quarter at 5.1M.
For more detailed insights and data, visit Sensor Tower.
