AI Insights · Timothy · January 2024
Top 5 Shopping Apps in Latin America Q4 2023 Performance
Discover the performance trends of the top 5 shopping apps in Latin America during Q4 2023, based on data from Sensor Tower.
During the fourth quarter of 2023, the top 5 shopping applications in Latin America exhibited varied performance trends across weekly downloads and active users, according to data from Sensor Tower. Here’s a detailed look at the metrics for each app on the unified platform.
Temu: Shop Like a Billionaire saw its weekly downloads peak at around 2.3M in the week of October 23, before gradually declining to approximately 1.3M by the end of December. Its weekly active users increased steadily from 6.4M at the start of the quarter to a high of 8.9M in mid-December, before a slight drop to about 8.5M by the end of the year.
SHEIN - Shopping Online experienced similar trends, with weekly downloads peaking at 2.3M in the week of October 16. However, downloads declined significantly to around 856K by the end of December. The weekly active users for SHEIN also showed a downward trend from approximately 32M at the beginning of the quarter to about 27M by the end of December.
Shopee Brasil - Frete Zero exhibited a strong performance in weekly downloads, peaking at around 2.1M in the week of November 6. The app’s weekly active users increased from 30.3M at the start of the quarter to a peak of approximately 33.8M in early November, before leveling off to around 31M by the end of December.
Mercado Libre: Compras Online maintained a consistent performance in weekly downloads, peaking at about 1.5M in mid-November. The app’s weekly active users showed a general upward trend, starting at 40.8M and reaching a peak of approximately 44.4M by late November, before slightly declining to around 41.3M at the end of December.
Amazon Shopping also demonstrated notable performance, with weekly downloads peaking at around 1.9M in the week of November 20. The app’s weekly active users increased from 11M at the beginning of the quarter to about 14M in late November, before stabilizing around 12.2M by the end of December. Additionally, Amazon Shopping’s weekly revenue showed a steady increase, peaking at approximately $93K in mid-December.
These insights reflect the dynamic nature of the shopping app market in Latin America. For more detailed insights and data, visit Sensor Tower.
