Top 5 Shopping Apps in Europe for Q4 2023

In Q4 2023, the top 5 shopping apps in Europe showcased impressive performance metrics. Here's a closer look at their weekly downloads and active user trends.

Temu: Shop Like a Billionaire saw a notable increase in weekly downloads, starting from approximately 2.7M in late September and peaking at around 3.1M by the end of November. This app also experienced a steady rise in weekly active users, growing from about 15.3M to an impressive 21.8M by the end of December.

SHEIN - Shopping Online had a fluctuating trend in downloads, with numbers starting at roughly 1M in late September, reaching a high of 1.2M at the end of October, and then dropping to around 750K by the end of December. Active user counts followed a similar pattern, peaking at 25.3M at the end of October and declining to 20.1M by the end of the year.

Vinted: Sell vintage clothes exhibited consistent weekly downloads, starting at approximately 717K and peaking at 871K in mid-October. However, downloads dipped to around 502K by the end of December. The weekly active user base remained relatively stable, hovering around 13.2M, with a slight increase to 14M in mid-October before settling at 12.5M by the end of the quarter.

Lidl Plus demonstrated a steady growth in weekly downloads, beginning at around 552K in late September and reaching a peak of 828K in early December. The app's active user numbers also showed an upward trend, growing from 11M to approximately 12.3M by early December, before a slight drop to 10.3M by the end of the year.

WILDBERRIES maintained strong weekly downloads, starting at about 620K in late September and peaking at nearly 689K in early November. Weekly active users exhibited consistent growth, rising from 47.5M to over 52.4M by mid-December.

For more detailed insights and data, visit Sensor Tower.