Top 5 Shopping Apps in Estonia: Q4 2023 Performance

Throughout the fourth quarter of 2023, the top 5 shopping applications in Estonia displayed varied performance metrics on the unified platform, encompassing both iOS and Android devices. Here’s a closer look at their weekly downloads and trends:

Temu: Shop Like a Billionaire saw a relatively stable performance in weekly downloads. Starting at around 5.8K downloads in late September, the app experienced a slight peak of approximately 6.3K in the first week of October. Despite minor fluctuations, downloads remained steady, culminating at 6.2K in the last week of December.

Lidl Plus showed a more dynamic trend. After beginning the quarter with 2.6K downloads, the app experienced a notable increase to 3.6K in mid-November. However, this was followed by a gradual decline, ending the year with around 2.1K downloads.

Rimi had a consistent presence in the market. Weekly downloads started at 2.1K in late September and saw an uptrend, peaking at 2.9K in early November. The app then witnessed a slight decline towards the end of the year, finishing with approximately 1.6K downloads.

SHEIN - Shopping Online displayed fluctuating download numbers. Commencing the quarter at 2.1K downloads, it reached a high of 2.6K in early November. However, a downward trend ensued, with downloads dipping to around 1.4K by mid-December and closing the quarter at 1.4K.

Zalando – Online fashion experienced significant variations. Starting with 1.2K downloads, the app saw a notable increase to 2.6K by mid-October. This was followed by a gradual decrease, with downloads dropping to about 1K by mid-December and ending the quarter at 1.1K.

These insights reflect the varying engagement levels and popularity of these shopping apps within Estonia. For more detailed analytics and insights, visit Sensor Tower.