Top 5 Shopping Apps Performance in Colombia Q4 2023

In the fourth quarter of 2023, the top five shopping apps in Colombia displayed diverse performance trends across downloads, revenue, and weekly active users. The data, sourced from Sensor Tower, provides insights into how these apps fared on a unified platform.

Shopee CO: 7.7 Aniversario experienced significant fluctuations in downloads throughout the quarter. Starting with 251K downloads in late September, the app peaked at 464K in early November, before gradually declining to 107K by the end of December. Weekly active users for Shopee CO varied similarly, starting at 2.3M and reaching a high of 2.7M in early November, then stabilizing around 2.1M towards the end of the year.

Amazon Shopping showed a steady increase in revenue, starting at $41 per week and peaking at $67 in the final week of December. Downloads for Amazon Shopping spiked dramatically to 802K in late November, followed by a decline to 36K by the end of the quarter. Despite these fluctuations, weekly active users remained relatively stable, ranging from 763K to 985K.

AliExpress Shopping App maintained consistent download numbers, starting at 39K in late September and ending the quarter at 63K. Active users for AliExpress saw a noticeable increase, starting at 959K and peaking at 1.1M in late December.

Mercado Libre: Compras Online showed steady download growth, beginning the quarter at 41K and reaching 74K by mid-December, before slightly dropping to 60K by the end of the quarter. Weekly active users for Mercado Libre were robust, starting at 2.5M and peaking at nearly 2.8M in mid-December.

SHEIN - Shopping Online experienced a decline in downloads, starting at 45K and ending the quarter at 43K. Weekly active users also saw a downward trend, starting at 1.3M and decreasing to 1.1M by the end of December.

For more detailed insights into the performance of these apps and others, visit Sensor Tower.