Top 5 Shopping Apps in Colombia Q4 2023: Performance Overview

In the fourth quarter of 2023, the top 5 shopping apps in Colombia showcased varied performance trends in terms of downloads, revenue, and active users. Here’s a detailed look at how each app performed, based on data from Sensor Tower.

Shopee CO: 9.9 Día de Compras experienced fluctuating weekly downloads, starting strong with 251K in late September and reaching a peak of 464K in early November. However, downloads declined towards the end of the quarter, settling at around 107K in the last week of December. Active users for the app also saw a notable increase, peaking at 2.7M in early November before slightly declining to approximately 2.1M by the end of December.

Amazon Shopping showed a significant surge in weekly downloads, especially in mid-November, with a peak of 802K. The app's active users followed a similar pattern, climbing from 763K at the start of the quarter to a peak of 985K in late November. Revenue remained relatively stable throughout the quarter, with a slight increase to $67 in the final week of December.

Alibaba.com had a mixed performance with weekly downloads peaking at 133K in early November but then dropping to around 40K by the end of December. Active users saw a peak of 1.5M in early November but decreased to approximately 1.2M by the end of the quarter.

falabella.com – Compra online showed steady growth in weekly downloads, peaking at 144K in late November. Active users also increased, reaching a high of 442K in the same period. The app maintained a consistent user base with minor fluctuations, ending the quarter with around 342K active users.

AliExpress - Shopping App demonstrated a steady increase in weekly downloads, from 39K at the start of the quarter to a peak of 63K in the last week of December. Active users for the app also showed an upward trend, peaking at 1.2M in the final week of December.

For more detailed insights and data, visit Sensor Tower.