AI Insights · Timothy · December 2023
Top 5 Shopping Apps Performance in Central America Q4 2023
Discover the performance trends of the top 5 shopping apps in Central America for Q4 2023. See how weekly downloads and active users fluctuated throughout the quarter.
The fourth quarter of 2023 saw significant activity among the top shopping apps in Central America, with notable trends in weekly downloads and active users. The data, sourced from Sensor Tower, provides a detailed look at the performance of Temu: Shop Like a Billionaire, SHEIN - Shopping Online, Mercado Libre: Compras Online, Coppel: compras en línea, and AliExpress - Shopping App.
Temu: Shop Like a Billionaire experienced a healthy growth in weekly downloads, peaking at approximately 2.1M in late October. Weekly active users also showed a positive trend, rising from 5.3M to a high of 7.3M in mid-December before slightly declining towards the end of the quarter.
SHEIN - Shopping Online maintained a strong presence with weekly downloads starting at around 893K and peaking at 984K in late October, but saw a decline towards the end of the quarter, dropping to approximately 410K by the last week of December. Weekly active users fluctuated but generally declined from 7.8M at the start of the quarter to 7.4M in the final week.
Mercado Libre: Compras Online showed consistent growth in weekly downloads, reaching a peak of 579K in mid-November. The app also saw a strong increase in weekly active users, climbing from 9.5M to over 10.9M by mid-November, and maintaining around 10.5M towards the end of December.
Coppel: compras en línea observed a significant increase in weekly downloads in mid-October, reaching close to 479K. However, downloads declined towards the end of the quarter, settling at around 186K by the last week of December. The app’s weekly active users grew from 2.6M to a peak of 3.4M in mid-November, before slightly declining to around 2.9M in December.
AliExpress - Shopping App had a stable performance in weekly downloads, fluctuating between 125K and 213K throughout the quarter. Weekly active users saw a steady increase, from 4.9M in late September to a peak of 5.5M in early November, and remained strong at around 5.4M by the end of December.
For more detailed insights and data, visit Sensor Tower.
