Top 5 Shopping Apps Performance on Unified Platform in Central America Q4 2023

Throughout the fourth quarter of 2023, the top five shopping applications in Central America exhibited noteworthy performance trends on the unified platform. Here’s a detailed look at how these apps fared:

Temu: Shop Like a Billionaire saw a remarkable rise in weekly downloads, beginning with 1.66M in late September and peaking at 2.08M in the week of October 23rd. The app's weekly active users mirrored this trend, growing from 5.3M to a high of 7.2M in mid-December, before slightly dipping to 6.7M by the end of the quarter.

SHEIN - Shopping Online maintained consistent weekly downloads around 900K for most of the quarter, with a notable decrease to 279K in mid-December. Active users fluctuated, starting at 7.8M and experiencing a dip to 6.6M, before recovering to 7.4M by the end of December.

Mercado Libre: Compras Online experienced steady growth in weekly downloads, rising from 321K in late September to a peak of 578K in mid-November. Active users also showed a positive trend, increasing from 9.5M to over 10.4M by the end of the quarter.

AliExpress - Shopping App had weekly downloads ranging between 125K and 213K, with a peak of 183K in the week of December 25th. Active users saw a consistent increase, starting at 4.9M and reaching 5.4M by the end of the quarter.

Alibaba.com showed a steady increase in weekly downloads, from 150K in late September to a peak of 224K in early December. The app's active users grew from 1.9M to over 2.2M during the same period.

These insights are brought to you by Sensor Tower, where more detailed data and analysis can be found.