AI Insights · Timothy · January 2024
Top 5 Shopping Apps in Brazil Q4 2023 Performance Review
An overview of the performance trends of the top 5 shopping apps in Brazil during Q4 2023, based on weekly downloads, revenue, and active users.
Performance of Top 5 Shopping Apps in Brazil in Q4 2023
In the fourth quarter of 2023, the top 5 shopping apps in Brazil demonstrated varied performance trends across downloads, revenue, and active users. The data, sourced from Sensor Tower, provides insights into the weekly metrics for these popular applications.
Shopee Brasil - Frete Zero saw fluctuating weekly downloads, peaking at approximately 1.45M in mid-November and ending the quarter with around 470K. Active users for the app showed a generally increasing trend, starting at 25.1M in late September and reaching 27.7M by mid-December, before slightly dropping to 25.8M at the end of the quarter.
Mercado Libre: Compras Online witnessed a steady increase in weekly downloads, peaking at around 811K in late November. Active users experienced a similar trend, rising from 20.8M at the start of the quarter to a high of 22.5M in late November, before ending the quarter at 20M.
SHEIN - Shopping Online displayed a noticeable decline in weekly downloads, starting at 764K in early October and dropping to approximately 196K by the end of December. Active users also decreased over the quarter, from 17.2M in early October to 12.7M at the end of December.
Amazon Shopping showed a significant peak in weekly downloads at the end of October with over 1M downloads, but this number declined to around 196K by the end of December. Weekly revenue for Amazon Shopping varied, peaking at around $51K in mid-December. Active users increased steadily from 4.4M in late September to over 5.7M in late November, before stabilizing around 4.7M towards the end of the quarter.
Magalu: compras com descontos experienced a peak in weekly downloads at 823K in late November, with a slight decline to around 289K by the end of December. Active users for Magalu also showed an upward trend, starting at 5.1M in late September and peaking at 7.7M in late November, before ending the quarter at approximately 5.8M.
For more detailed insights and data, visit Sensor Tower.
