AI Insights · Timothy · January 2024
Top 5 Shopping Apps in Bulgaria Q4 2023: Unified Platform Performance
Discover the performance of the top five shopping apps in Bulgaria for Q4 2023, including downloads, revenue, and weekly active users trends.
In Q4 2023, the top five shopping apps in Bulgaria showcased varied performance in terms of downloads and weekly active users, according to data from Sensor Tower.
Temu: Shop Like a Billionaire saw a dynamic trend in its downloads, which started at 26K in late September and peaked at 37K by the end of October. However, the downloads gradually decreased to 6.5K by the end of December. The app's weekly active users followed a similar trend, beginning at 46K and reaching a high of 78K in early December before dropping to 50K by the end of the quarter.
SHEIN - Shopping Online demonstrated consistent performance in downloads, starting at 14K in late September and peaking at 18K in mid-November. By the end of December, downloads had slightly decreased to 10K. The app maintained a strong presence in weekly active users, starting at 160K and peaking at nearly 195K in late November, before settling at 178K by the end of the quarter.
ABOUT YOU Online Fashion Shop experienced notable fluctuations in downloads, with a significant spike to 21K in mid-October from an initial 6.7K in late September. After this peak, downloads varied, ending the quarter at 8.4K. Weekly active users saw a similar pattern, starting at 95K, peaking at 127K in late October, and finally reaching 83K by the end of December.
Lidl Plus had a relatively stable download rate throughout the quarter, beginning at 11K in late September and experiencing a slight increase to 12.5K in early December. The app's weekly active users also showed stability, starting at 68K and reaching 78K in early December before a slight decline to 64K by the end of the quarter.
Kaufland: Supermarket Offers maintained consistent download numbers, starting at 7K and peaking at 11K in mid-November. The app ended the quarter with 8.5K downloads. Weekly active users exhibited a strong presence, beginning at 138K, peaking at 164K in late October, and finishing the quarter at 138K.
For more detailed insights and data, visit Sensor Tower.
