Top 5 Shopping Apps in Bulgaria: Q4 2023 Performance

The fourth quarter of 2023 saw significant activity among the top shopping applications in Bulgaria. Here’s a detailed look at the performance of the leading apps, with data provided by Sensor Tower.

Temu: Shop Like a Billionaire experienced a dynamic quarter. Weekly downloads peaked at 36.8K in late October, followed by a gradual decline to 6.5K by the end of December. Active users showed a similar trend, starting at around 46.2K at the beginning of the quarter, rising to a peak of 77.8K in early December, and then dropping to 50.5K by the end of the month.

SHEIN - Shopping Online also had notable performance metrics. Weekly downloads were relatively stable, starting at 14.2K and reaching a high of 18.5K in mid-November, before falling to 10K by the final week of December. The app maintained a strong active user base, with numbers fluctuating slightly but staying above 160K throughout the quarter, peaking at 194.9K in late November.

eMAG.bg saw varied weekly downloads, starting at 8.3K and peaking at 19.6K mid-November, with a notable increase to 18.7K in the last week of December. Active users showed a steady increase, beginning at 85.1K and reaching a high of 105.2K by the end of the quarter.

Sinsay - moda i zakupy online had a fluctuating quarter in terms of downloads, starting at 8.7K, peaking at 17.9K in early November, and then decreasing to 4K by the end of December. Active users followed a similar pattern, starting at 34.4K, peaking at 56.2K in early December, and dropping to 39.2K by the end of the quarter.

ABOUT YOU Online Fashion Shop demonstrated strong performance with weekly downloads peaking at 20.7K in early October and ending the quarter at about 8.4K. Active users were robust, starting at 94.7K, peaking at 127.4K in late October, and concluding the quarter at 83K.

These insights highlight the dynamic nature of the shopping app market in Bulgaria for Q4 2023. For more detailed insights and data, visit Sensor Tower.