Top 5 Shopping Apps Performance on Unified Platform in Australia Q4 2023

In Q4 2023, the top 5 shopping apps in Australia showed varied performance in terms of weekly downloads and active users. Here’s a detailed look at their metrics:

Temu: Shop Like a Billionaire had a dynamic quarter, with weekly downloads peaking at around 180K in mid-December and stabilizing at approximately 166K by the end of the quarter. Active users exhibited a steady increase, rising from 1.2M at the start of October to around 1.6M by the end of December.

Everyday Rewards experienced a fluctuating trend in weekly downloads, hitting a high of about 64K in mid-November before dropping to around 34K by the end of December. Active users saw a gradual increase, starting from 857K at the end of September and peaking at nearly 978K in mid-December, before slightly declining to 870K by the end of the quarter.

SHEIN - Shopping Online saw a decline in both downloads and active users. Weekly downloads peaked at around 52K in early October but dropped to approximately 40K by the end of December. Active users also followed a downward trend, beginning at 784K in early October and falling to around 680K by the end of the quarter.

Shop: All your favorite brands had a notable performance, with weekly downloads peaking at about 69K in late November and then settling at around 33K by the end of December. Active users increased significantly, from 287K in late September to a high of 435K in late November, before slightly decreasing to around 325K by the end of December.

Lastly, flybuys showed consistent performance with weekly downloads remaining relatively stable, peaking at approximately 41K in late October and ending the quarter at around 27K. Active users demonstrated steady growth, starting from 475K at the end of September and reaching around 514K by the end of December.

These insights are based on data from Sensor Tower. For more detailed analysis and insights, visit Sensor Tower.