Top 5 Shopping Apps Performance in Africa Q4 2023

During the fourth quarter of 2023, the top five shopping applications in Africa showed varying performance trends across weekly downloads, active users, and revenue. Here is a detailed look at each app's performance based on Sensor Tower data.

SHEIN - Shopping Online experienced a consistent decline in weekly downloads, starting from 536K in the last week of September and ending at around 134K in the final week of December. The app maintained a steady number of weekly active users, fluctuating between 1.7M and 2M throughout the quarter.

Jumia Online Shopping saw significant fluctuations in its weekly downloads, peaking at approximately 277K in late October before dropping to around 92K by the end of December. Weekly active users for Jumia remained strong, with numbers ranging from 1.7M to 2.4M, peaking in early November.

Alibaba.com had a notable increase in weekly downloads towards the end of the quarter, starting at 296K in late September and rising to 162K by the last week of December. The app's weekly active users exhibited a steady upward trend, reaching nearly 3.9M by the end of the year.

Amazon Shopping maintained a relatively stable download rate with a slight dip mid-quarter, starting at 98K in late September and ending with a significant rise to 82K by December's end. Weekly revenue showed a gradual increase, peaking at $2.4K in the final week of December. The app's active users remained steady, fluctuating between 2.3M and 2.8M.

AliExpress - Shopping App had relatively stable weekly downloads, starting at 78K in late September and ending around 72K in December. The weekly active users remained consistent, hovering around 850K to 1M throughout the quarter.

These insights highlight the diverse performance trends of shopping apps in Africa during Q4 2023. For more detailed insights and data, visit Sensor Tower.