AI Insights · Timothy · January 2024
Top 5 Shopping Apps Performance in Nigeria Q4 2023
An overview of the performance of the top 5 shopping applications on a unified platform in Nigeria during Q4 2023, with data on downloads, revenue, and active users.
During the fourth quarter of 2023, the performance of the top 5 shopping applications in Nigeria showed varied trends in downloads, revenue, and active users. Here's a detailed look at how each app fared, based on data from Sensor Tower.
Amazon Shopping
The Amazon Shopping app maintained a consistent weekly revenue around $15, with a slight dip to $14 in some weeks, and a peak of $16 in the last week of December. Weekly downloads fluctuated, peaking at 6.2K in mid-October and reaching a low of 4.2K in the week of December 18. Active users hovered around 255K, with minor variations throughout the quarter.
Buy and sell - Marketplace
Buy and sell - Marketplace saw a notable spike in revenue at the end of September with $57, but it dropped significantly in subsequent weeks, averaging around $7. Weekly downloads remained relatively stable, ranging between 97 and 290. Active users showed a slight increase, peaking at 1.3K in mid-November.
Bazaraki
For Bazaraki, weekly revenue was steady at $10 through most of the quarter, with minor dips to $7-$9 in some weeks. Downloads were minimal, with a few peaks reaching up to 17 in late October. However, there were no active user metrics available for this app.
Chợ Tốt -Chuyên mua bán online
The Chợ Tốt -Chuyên mua bán online app experienced stable weekly revenue around $7-$8, with minor decreases to $5 towards the end of the quarter. Downloads were negligible, with only a single download recorded in early October and no downloads in several weeks. No active user data was available for this app.
Barcode Scanner - QR Scanner
Barcode Scanner - QR Scanner showed a mixed trend in revenue, peaking at $14 in mid-October and December, but dropping to $1 in some weeks. Downloads varied, with a high of 95 in mid-November and a low of 14 in mid-December. Active users saw a gradual decline from 890 in early October to 749 by the end of December.
These insights provide a snapshot of the shopping app market in Nigeria for Q4 2023. For more detailed analytics and insights, visit Sensor Tower.
