Top 5 Shopping Apps in Africa Q4 2023: Performance Overview

In Q4 2023, the top 5 shopping apps on unified platforms in Africa demonstrated diverse trends in downloads, revenue, and active users. Here’s a detailed look at their performance, based on data from Sensor Tower.

Amazon Shopping saw an upward trend in weekly revenue, peaking at approximately $2.4K in the final week of December. Weekly downloads fluctuated, hitting a high of 117K in early October and ending the quarter with 82K. Active users remained relatively stable, with a slight dip from 2.8M to 2.4M over the quarter.

StoreCard - Store Cards Wallet experienced modest weekly revenue, ranging from $181 to $352 throughout the quarter. Downloads spiked dramatically in mid-December, reaching 2.4K, a significant increase from the earlier weeks where downloads hovered around 300.

Sneakers Drops: Release＋Raffle maintained steady weekly revenue, generally around $100 to $195. Downloads showed a gradual increase, peaking at 442 in mid-December. Active users also saw a consistent rise, starting at 1.9K and reaching nearly 2.4K by the end of the quarter.

Currency converter, widget had fluctuating weekly revenue, with the highest at $182 in the last week of December. Downloads were inconsistent, with a notable drop to 50 in mid-December but slightly recovering to 87 by the end of the quarter.

Bazaraki showed a varied revenue trend, peaking at $332 at the start of the quarter and $235 in the final week. Downloads were minimal, with a high of 40 in late October and a significant drop to nearly zero in mid-December before ending the quarter with 30.

For more insights and detailed analysis, visit Sensor Tower.