AI Insights · Timothy · January 2024
Top 5 News Apps Performance in Nigeria Q4 2023
A look into the performance of the top 5 news apps in Nigeria for Q4 2023, including trends in downloads, revenue, and active users.
During the fourth quarter of 2023, the top 5 news applications in Nigeria showed varied performance across key metrics such as downloads, revenue, and active users. Here’s a detailed look at how each app fared.
X from X Corp. experienced fluctuations in both downloads and revenue. Weekly downloads ranged from 53.9K to 65.6K, peaking in early December. Revenue saw a peak of approximately $6.2K in mid-October, with some declines towards the end of the quarter. Active users remained relatively stable, hovering around 2.1M to 2.2M throughout the period.
Bloomberg: Business News Daily from Bloomberg Finance LP had a more modest performance. Downloads were fairly consistent, ranging between 263 and 386 weekly. Revenue peaked at $429 in late October but generally remained under $300 for most weeks. Active users fluctuated between 1.8K and 2K, showing a slight increase towards the end of December.
The Economist - News, Podcasts from The Economist saw steady but lower download numbers, with weekly figures ranging from 96 to 191. Revenue showed a notable peak at $305 in the final week of December. Active users showed minor fluctuations, generally staying around the 700 mark, with a slight increase towards the end of the quarter.
Medium: Read & Write Stories from A Medium Corporation had varied performance. Weekly downloads ranged from 1.4K to 2.5K, with a notable peak in mid-December. Revenue remained relatively stable, peaking at $316 in early October and hovering around $150-$200 for most of the quarter. Active users saw an increase towards the end of the quarter, reaching up to 8.9K by the end of December.
The Wall Street Journal. from Dow Jones & Company, Inc. had the lowest download numbers among the top 5, ranging from 67 to 146 weekly. Revenue peaked at $99 in mid-December but remained generally low throughout the quarter. Active users showed a slight increase towards the end of the period, peaking at 488 in mid-December.
For more detailed insights and data, visit Sensor Tower.
