Top 5 News Apps Performance in Kenya Q4 2023

In the fourth quarter of 2023, the top 5 news applications in Kenya showed varied performance in terms of downloads, revenue, and active users. The data, sourced from Sensor Tower, provides a comprehensive look at the trends across these leading apps.

X saw a consistent performance throughout Q4 2023. Weekly downloads peaked at around 20.6K in early November, and the app maintained a steady user base with active users hovering around 1.1M. Revenue fluctuated slightly, peaking at approximately $1.7K in mid-December.

The Economist - News, Podcasts had a mixed quarter. Downloads were relatively low but stable, with a peak of 819 in late September. Active users remained consistent, averaging around 2K to 2.7K throughout the quarter. Revenue saw an increase towards the end of the quarter, reaching $559 in late November.

Bloomberg: Business News Daily experienced a surge in activity towards the end of the quarter. Downloads peaked at 1.2K in mid-December, and active users also saw a significant rise, reaching 4.8K in the same period. Revenue was highest in early October with $428 and showed minor fluctuations throughout the quarter.

Medium: Read & Write Stories showed steady performance in Q4 2023. Weekly downloads were consistent, averaging around 1.2K to 2.2K. Active users remained stable, ranging from 4.9K to 6.8K. Revenue was relatively steady, with minor fluctuations, peaking at $286 in late September.

The New York Times had a stable quarter with a slight uptick in activity towards the end. Downloads were highest in late December with 510, while active users saw a peak of 5.8K in mid-December. Revenue showed a rise towards the end of the quarter, reaching $292 in early December.

For more detailed insights and data on app performance, visit Sensor Tower.