Top 5 News Apps in Ghana Q4 2023: Performance Insights

In the fourth quarter of 2023, the top five news applications in Ghana showed varied performance trends in terms of weekly downloads, revenue, and active users. Here’s a detailed look at how each app fared.

X from X Corp. saw consistent weekly downloads, peaking at around 14K in late September and gradually decreasing to approximately 11K by late December. The app's weekly revenue peaked at about $683 in the week of November 20 and fluctuated around $300-$500 for most of the quarter. Weekly active users remained relatively stable, averaging around 1.1M throughout the period.

The Economist - News, Podcasts experienced modest weekly downloads, with figures ranging from 15 to 47. The app’s weekly revenue showed a significant spike to $191 in the week of November 27, although it generally hovered around $40-$60. Active users remained steady, averaging around 230-250 over the quarter.

Bloomberg: Business News Daily had varying weekly downloads, starting at 87 and ending at 175 by late December. Revenue trends were inconsistent, with peaks of $143 and $135 in late November and October, respectively. Active user numbers showed a gradual increase, reaching 423 by the end of December from an initial 352.

Medium: Read & Write Stories consistently had weekly downloads between 150 and 223. Revenue trends were relatively stable, with peaks around $76 in mid-December. The app’s active user numbers remained strong, averaging around 770-830 throughout the quarter.

The Wall Street Journal. exhibited low weekly downloads, fluctuating between 10 and 49. Revenue trends were modest, peaking at $46 in mid-October. Active users remained fairly stable, averaging around 130-150 during the quarter.

These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower.