Top 5 Navigation Apps Performance in Madagascar Q4 2023

In the fourth quarter of 2023, the top 5 navigation applications in Madagascar demonstrated varied performance metrics, showcasing trends in weekly downloads, revenue, and active users. This data, sourced from Sensor Tower, provides a comprehensive look at how these apps fared on a unified platform, combining both iOS and Android data.

Avenza Maps: Offline Mapping showed a gradual increase in weekly downloads, peaking at 26 in mid-November before tapering off towards the end of the quarter. Revenue saw a notable spike to $263 in the week of November 20, followed by a dramatic drop to $11 the following week. Weekly active users for this app peaked at 13 in mid-November.

Guru Maps Pro & GPS Tracker had a more modest presence, with sporadic weekly downloads and a peak revenue of $174 at the beginning of October. The app experienced a minor revenue resurgence with $25 in mid-December.

Navionics® Boating exhibited consistent weekly downloads around the low double digits, with a notable peak of 25 downloads in early November. Revenue for this app fluctuated, peaking at $167 in late October and maintaining a steady range of $3 to $24 for the rest of the quarter. Active users saw a high of 36 in mid-November.

Lowrance: app for anglers had minimal activity in terms of downloads and active users. However, it did show some revenue generation, peaking at $57 in early November.

Air Navigation Pro showed limited download activity but saw revenue peaks of $27 in mid-December. This app's revenue also exhibited minor fluctuations throughout the quarter.

For more detailed insights and data, visit Sensor Tower.