Top 5 Navigation Apps in Kenya Q4 2023

In Q4 2023, the top 5 navigation applications in Kenya showed varied performance in terms of downloads, revenue, and active users. Here’s a closer look at the trends for each app:

Spoten Phone Location Tracker experienced a fluctuating trend in weekly revenue, peaking at $183 in mid-October and maintaining around $150 towards the end of the quarter. Weekly downloads initially spiked to 3.4K in early October but saw a significant drop to around 166 by the end of December. Similarly, weekly active users surged to 4.5K in early October but declined to approximately 335 by the end of the quarter.

Famio: Find My Family, Friends had a relatively stable weekly revenue, with minor fluctuations, peaking at $132 in late November. Weekly downloads showed a gradual decline from 318 in early October to 73 by the end of December. Active users remained fairly consistent, starting at 644 in early October and ending at 509 in late December.

Find my Phone - Family Locator saw a mixed trend in weekly revenue, peaking at $190 in late September and ending the quarter at $144. Downloads peaked at 986 in early October and saw a resurgence to 823 by the end of December. Active users showed a similar trend, starting at 1.7K in early October and peaking at 1.6K in late December.

Navionics® Boating had a steady increase in weekly revenue, reaching $110 in mid-December. Downloads fluctuated, peaking at 57 in both late October and late December. Active users showed a consistent upward trend, peaking at 81 in mid-November and ending at 78 in late December.

Air Navigation Pro experienced a significant peak in weekly downloads, reaching 123 in mid-December. Weekly revenue saw a peak of $131 in early October and another peak of $58 in mid-December.

These insights highlight the dynamic nature of the navigation app market in Kenya. For more detailed analytics and insights, visit Sensor Tower.