AI Insights · Timothy · January 2024
Q4 2023 MOBA App Performance in Latin America: Sensor Tower Insights
An analysis of the top 5 MOBA applications in Latin America for Q4 2023 reveals significant user engagement and download trends. Sensor Tower provides a detailed look into their performance.
As the year 2023 drew to a close, the Mobile Online Battle Arena (MOBA) category remained a competitive field in Latin America. Utilizing data from Sensor Tower, we observed the performance of the top 5 MOBA apps on the unified platform, which includes both iOS and Android data.
Supercell's Brawl Stars showed a robust uptrend in revenue, escalating from $190K in the last week of September to a peak of $414K during the Christmas week. Downloads for the game also surged, starting at 142K and culminating at 354K in the same period. Weekly active users reflected this growth, with a jump from 6.0M to nearly 9.7M.
Shanghai Moonton Technology’s Mobile Legends: Bang Bang experienced fluctuations in revenue, with notable highs of $282K in November, descending to $239K in December, and then rising again to $239K by the year's end. Downloads remained consistent, ranging from 109K to roughly 192K. The game's weekly active users saw a steady increase from 2.2M to 2.5M by the end of December.
Riot Games' League of Legends: Wild Rift revealed a varied revenue pattern, peaking at $273K in early December and then dipping to $196K by the month's end. Download numbers for the game were modest, with an initial figure of 44K rising to 66K. The active user base remained relatively stable, hovering around 1M throughout the quarter.
The Pokémon Company’s Pokémon UNITE showed a gradual increase in revenue throughout the quarter, from $26K to $54K. Downloads saw a significant boost, especially in December, where they soared from 78K to a staggering 322K. The weekly active users also reflected this trend, growing from 524K to 626K.
Finally, Level Infinite's Honor of Kings, although not officially released until 2024, showed early revenue figures starting at $18K and reaching $39K in mid-December, before settling at $33K. Downloads peaked at 143K in early December, while active users saw a steady climb from 637K to 711K.
For more insights into the MOBA category and other app performances, Sensor Tower's comprehensive data provides an in-depth look into the dynamic mobile app market.