Top 5 Lifestyle Apps in Russia: Q4 2023 Performance

In the fourth quarter of 2023, the top 5 lifestyle applications in Russia demonstrated varying trends in downloads, revenue, and weekly active users, according to data from Sensor Tower.

Pinterest showed a consistent increase in downloads, starting at approximately 154K in late September and peaking at around 175K in late November. Weekly active users also saw a steady rise, climbing from about 9.6M to 10.3M by the end of December.

Дом с Алисой experienced a significant surge in downloads, particularly in December, with a peak at approximately 487K in the last week. Weekly active users followed a similar upward trajectory, increasing from around 810K to nearly 1.42M over the quarter.

Mi Home - Manage smart devices saw a moderate but steady performance. Downloads fluctuated slightly but ended the quarter on a high note with about 93K in the final week. Revenue showed a slight upward trend, reaching around $919 in the last week of December. Weekly active users remained relatively stable, averaging around 600K.

ДКлик. Купить недвижимость had a mixed quarter with downloads peaking at around 53K in early October but then declining to approximately 30K by the end of December. Weekly active users remained fairly stable throughout the quarter, hovering around 320K.

Дом. Госуслуги experienced a dramatic increase in downloads, especially in early December, reaching about 442K. Weekly active users also saw a significant rise, peaking at approximately 679K in early December before settling at around 469K by the end of the month.

For more detailed insights and data, visit Sensor Tower.