Top 5 Lifestyle Apps in Serbia Q4 2023: Unified Platform Performance

In the fourth quarter of 2023, the top 5 lifestyle apps in Serbia showed varying trends in downloads and revenue on a unified platform. Here’s a detailed look at their performance, based on data from Sensor Tower.

Pinterest experienced fluctuations in weekly downloads, starting strong with 9.5K in late September and ending the quarter with around 6.1K in the last week of December. The app saw a mid-quarter increase, peaking at approximately 6.9K in the week of November 20.

Glovo: Food Delivery and More showed a downward trend in weekly downloads. It began the quarter with 9.1K downloads in late September and gradually declined to about 3.9K by the end of December. The most notable drop occurred in mid-December, where downloads fell from 4.7K to 3.8K.

Coca-Cola: Play & Win Prizes saw a significant increase in weekly downloads, starting at just 204 in late September and peaking at 6.2K in late November. The app maintained strong numbers through December, with weekly downloads hovering around the 5K mark before tapering off to 3.8K in the last week of December.

Mi Home had a consistent performance in weekly downloads and revenue. Downloads began at 922 in late September and peaked at 3.2K in late November. Revenue remained relatively stable, with minor fluctuations, starting at $133 in late September and ending the quarter at $187.

H&M - we love fashion experienced a decline in weekly downloads. The app started with a high of 4.7K in late September but saw a significant drop, reaching its lowest at 1.7K in late October. However, it recovered slightly towards the end of the quarter, finishing with approximately 1.8K downloads in the last week of December.

For more detailed insights and data, visit Sensor Tower.