Top 5 Lifestyle Apps in New Zealand Q4 2023

During the fourth quarter of 2023, the top 5 lifestyle apps in New Zealand showed varied performance trends across downloads, revenue, and active users. Here's a detailed look at each app's performance based on Sensor Tower data.

Z Energy App had a notable fluctuation in weekly downloads. Starting strong with 15.4K downloads in late September, the numbers dipped to around 5.7K by mid-October, before experiencing a brief resurgence to 7.8K in early November. The year ended with a peak of 13.3K downloads in mid-December. Despite these download trends, the app did not generate any revenue during this period.

Google Home maintained a relatively steady download rate, starting at 4K in late September and ending the year at 6.9K in the final week of December. Weekly active users displayed a consistent trend, fluctuating between 71.9K and 82.3K, with a slight peak at 81.9K in the last week of December. Like the Z Energy App, Google Home did not report any revenue for the quarter.

Pinterest experienced stable download numbers, averaging around 3.6K weekly downloads, with a significant increase to 5.2K in the final week of December. The app's active user base remained robust, ranging from 1.1M to 1.2M throughout the quarter, peaking at 1.17M in late October. Similar to the previous apps, Pinterest did not generate any revenue during this period.

Amazon Alexa saw a steady climb in weekly downloads, starting at 2.8K in late September and reaching a notable high of 14.4K in the last week of December. The app's active user base showed an upward trend, growing from 30.4K in late September to 46.2K by the end of December. No revenue was reported for Amazon Alexa during this quarter.

Costco Wholesale New Zealand experienced a gradual decline in weekly downloads, starting at 3.6K in late September and ending the year with 2.3K in the final week of December. The app did not report any revenue or active user data during this period.

For more detailed insights and data, visit Sensor Tower.