Top 5 Lifestyle Apps in the Netherlands Q4 2023

In the fourth quarter of 2023, the top 5 lifestyle apps in the Netherlands showed varied performance trends in terms of downloads, revenue, and active users. Here’s a closer look at their metrics:

My DHL experienced significant growth in downloads, starting at around 26K in late September and peaking at nearly 55K by the end of November. Weekly active users also saw an upward trend, increasing from 168K to over 207K by the end of November before dipping slightly in December.

Pinterest maintained a steady download rate, ranging from approximately 14K to 17K throughout the quarter. Its weekly active users consistently hovered around 3.6M to 3.8M, showing a slight increase towards the end of the quarter.

Google Home saw a modest increase in downloads, starting at around 10K and reaching a peak of 22K in the last week of December. Weekly active users followed a similar trend, rising from 157K to nearly 210K by the end of the quarter.

drawnames | Secret Santa app experienced a sharp increase in downloads, particularly in late November, where it jumped to nearly 70K. However, this was followed by a significant drop to just 463 downloads by the end of December. Weekly active users mirrored this pattern, peaking at over 103K in late November before declining to around 45K by the end of December.

PostNL saw a steady download rate with a notable spike to 28K in late November. Weekly active users increased from around 319K in late September to a peak of 370K by late November, before stabilizing at the end of December.

For more detailed insights and data, visit Sensor Tower.