Top 5 Lifestyle Apps in Kenya Q4 2023

In Q4 2023, the top 5 lifestyle apps in Kenya showed varied performance in terms of downloads and active users. Here's a detailed overview based on Sensor Tower data.

MySafaricom experienced a fluctuating trend in weekly downloads, starting at 21.1K in the last week of September and ending at 17.2K in the final week of December. The app saw a peak of 19.3K downloads in late October. Weekly active users showed a slight decline from 1.77M to 1.72M over the quarter, with a peak of 1.97M in early October.

My Airtel had a more stable performance in terms of downloads, beginning with 13.5K in late September and finishing with 17.1K by the end of December. The highest number of downloads was recorded in late October, reaching 19K. Active users increased from 189K to 196K throughout the quarter, peaking at 205K in late October.

Pinterest showed a consistent increase in weekly downloads, starting at 11.9K in late September and rising to 16.7K by the end of December. The app saw significant growth in mid-November, hitting 24.5K downloads. Weekly active users remained relatively stable, fluctuating around the 380K mark, with a small increase to 391K by the end of December.

Glovo: Food Delivery and More experienced growth in downloads, beginning with 7.2K in late September and reaching 13.4K by the end of December. The app's active user base also grew from 142K to 163K over the quarter, with a notable peak of 163K in the final week of December.

MagicRoll saw an increase in weekly downloads from 3.5K in late September to 8.3K by the end of December. The most significant growth was observed in early December, with downloads spiking to 7.8K. Unfortunately, data for active users was not available for this app.

These insights provide a snapshot of the app performance in the lifestyle category in Kenya for Q4 2023. For more detailed analytics and trends, visit Sensor Tower.