Top 5 Lifestyle Apps in Bulgaria Q4 2023

In Q4 2023, the top five lifestyle applications in Bulgaria demonstrated varied performance trends in downloads, revenue, and weekly active users. Data from Sensor Tower provides a comprehensive view.

Pinterest exhibited steady growth in downloads, starting at 5.3K in late September and peaking at 6.8K by the end of December. Weekly active users saw a slight increase from 586K to 625K in November, followed by a mild decline to 577K in December.

Glovo: Food Delivery and more experienced fluctuations in downloads, beginning at 3.5K and dropping to 2.8K towards the end of the quarter. Weekly active users peaked at 73.4K in early November before settling at 58.9K by the end of December.

Coca-Cola: Play & Win Prizes saw a significant increase in downloads, starting from 1.1K and reaching a high of 7K in late November. Active users mirrored this trend, rising from 4.2K to 11.2K in early December, before stabilizing around 9.6K by the end of the quarter.

Google Home maintained a consistent download rate, beginning at 1.3K and increasing to 2.5K by late December. Weekly active users followed a similar pattern, growing from 6.5K to 7.9K over the same period.

Mi Home - Manage smart devices showed robust performance in both downloads and revenue. Downloads climbed from 1K to 2.6K, while revenue ranged between $130 and $190 weekly. Active users increased from 30.8K to 34.8K by the end of the quarter.

For more detailed insights and comprehensive data, visit Sensor Tower.