Top 5 Lifestyle Apps in Africa Q4 2023: Unified Platform Performance

In the fourth quarter of 2023, the top 5 lifestyle applications in Africa showcased significant user engagement and download trends. Data from Sensor Tower provides a detailed look at their performance on the unified platform.

WeMuslim: Athan, Qibla&Quran saw a dynamic pattern in weekly downloads and active users. Downloads peaked in mid-October with around 673K, but experienced a decline to 343K by the end of December. Despite this, weekly active users consistently grew from 1.1M in late September to a high of 1.6M mid-December before slightly dropping to 1.5M in the final week.

Pinterest maintained a steady download rate throughout the quarter, with weekly downloads hovering around 223K to 247K. Weekly active users exhibited minor fluctuations, starting at 6.8M in late September, peaking at 6.8M in early December, and ending the quarter at a stable 6.9M.

Muslim Muna: Quran Azkar Athan experienced consistent download numbers, peaking at 206K in late October and tapering to 156K by the end of December. The app’s weekly revenue saw modest gains, reaching up to $149 in the week of November 20. Active users remained robust, starting at 6.8M and ending the quarter with a slight increase to 6.9M.

HalaMe-Chat&meet real people showed variable weekly downloads, peaking at 162K in mid-November before falling to 77K by the end of December. The app’s weekly revenue also saw a downward trend, from $1.4K in late September to $517 by the end of December. Active users started at 222K and declined to 148K by the quarter’s end.

Glovo: Food Delivery and More demonstrated a consistent increase in weekly downloads, reaching a peak of 54K in late December. Active users mirrored this trend, growing from 538K in late September to nearly 598K by the end of the quarter.

These insights, powered by Sensor Tower, highlight the dynamic landscape of lifestyle apps in Africa. For more detailed analytics and trends, visit Sensor Tower.